BY LUXURRY STUDIOS
DO YOU KNOW WHO YOU'RE SELLING TO? A HUGE PART OF MARKETING IS IDENTIFYING YOUR TARGET AUDIENCE. IN ORDER TO SELL YOU NEED TO APPEAL TO THEM AND SHOW THEM HOW YOUR BUSINESS WILL BENEFIT THEM.
IF YOU NEED HELP GRAB YOUR FREE WORKBOOK BELOW!
THE BENEFITS OF CUSTOMER IDENTIFICATION:
You're not guessing who you are selling to and spending tons of money trying to figure it out. You will create your ideal customer.
Helps you to define which marketing tools you should be using that best appeals to your ideal customer
Helps you to carve out a niche for your company. It's very hard to sell to everybody without switching up your brand voice.
Knowing who your audience is will help you to improve what ever is lacking in your brand, and help you to increase brand loyalty.